Tiendas Six

The collaboration

With @roxi.rodriguez

Roxi Rodríguez came to me with a Tiendas Six brand deal already closed and one idea: make the piece about artificial intelligence — right when most people in Mexico only knew AI as a chatbot.

August 2025. Character consistency was still a fight, and Midjourney’s Omni Reference was the only thing holding it together: the work was directing batch after batch until the lead looked like Roxi and not like the model’s average face. The video came together with Midjourney’s animation and Veo 3, which had just come out.

Twenty-three days later Nano Banana dropped and all of this became incredibly simple. I still use it for references today.